plural blog

The future is now, it may need some refining. Naaahh…

…A big reason why basic interior auto design has stayed largely unchanged is because auto manufacturers haven’t wanted to disrupt that memory and the behavior that comes along with it. And yet the driving experience is as complicated as ever — in spite of steering-wheel volume controls, Bluetooth techno-logy, and automatic curtain airbags. There’s no question the business of auto making has been upended, a fact that’s altering the concept of what we drive. Many in the industry have also decided it’s time to innovate how we drive… Full Story from DesignMind