Touch my Heart
An interview Stefan Sagmeister from the DesignTaxiArchive. Always a nice reminder.
TAXI What is the most important thing to you as a designer?
Stefan Sagmeister I am still mostly concerned with design that has the ability to touch the viewers heart. We see so much professionally done and well executed graphic design around us, beautifully illustrated and masterfully photographed, nevertheless, almost all of it leaves me (and I suspect many other viewers) cold. There is just so much fluff: Well produced, tongue in cheek, pretty, fluff.
Nothing that moves you, nothing to think about, some is informing, but still all fluff. Our goal is to touch somebody’s heart with design (so hard to do though).
Read the full interview…
Leave a comment